Our sport has a unique ability to reach, unite and empower millions of people globally, and its return is being eagerly awaited worldwide. The world’s top sporting events are some of the world’s most watched, bringing enormous visibility.
Athletes and racing drivers like Lewis Hamilton are powerful role models that inspire others and lead by example. The events of recent weeks and the support for Black Lives Matter has shown that motorsport has an opportunity to bring the world together and to raise public awareness of societal issues and solutions. We had already seen signs before the pandemic crisis that sponsors and manufacturers were looking for sport to demonstrate a sense of purpose and it is increasingly clear that in the post Covid world, sport risks looking irrelevant if it does not have a higher purpose than just entertainment.
In the FIA eSport Conference MSN president James Allen tackled this subject with a panel featuring Formula E founder and Chairman Alejandro Agag, Susie Wolff, who is team principal of Rokit Venturi Formula E team and the founder of the Dare to be Different initiative to bring more females into the sport; Andrea Adamo team principal of Hyundai motorsport, Bob Bell former CTO of Renault and Mercedes F1 teams and founder of Grid4Good.org and Yath Gangakumaran, Director of Strategy and Business Development, F1
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